WillItInbox

Example

Sample deliverability report: how to read a WillItInbox score.

Walk through a sample WillItInbox report with category scoring, pass/warn/fail results, evidence, and prioritized fixes.

Read report guideRun a test

82

sample score

Warn

DMARC policy

Fail

missing plain text

Sample result

A typical report starts with a score and then explains the issues that cost points. The goal is not a vanity number; it is a fix order.

CategorySample resultFix priority
AuthenticationSPF pass, DKIM pass, DMARC p=none warningMove toward enforcement after reviewing reports.
DNS and infrastructurePTR pass, TLS pass, no DNSBL listingMonitor monthly.
HeadersList-Unsubscribe missingAdd one-click unsubscribe before bulk sends.
ContentHTML-only messageAdd text/plain alternative.
LinksOne HTTP tracking linkSwitch to HTTPS branded tracking.

How to act on the report

Fix authentication and infrastructure issues first, because they are usually receiver gates. Then clean headers, content, and links before retesting.

  • Batch DNS changes and wait for propagation.
  • Retest from the exact sending system after fixes.
  • Document remaining warnings so the team understands accepted risk.